- Shawya engages in the development, manufacturing, and sale of skincare products under the brands of Genuine Namir, EVM and Whiteeasy.
- Latest investment led by Boyu Capital along with Fosun Capital, Focusstar Capital
- Shawya is a technology-driven, omni-channel, direct-to-consumer (“DTC”) business model, focusing on deep customer engagement, innovative product developments and personalized products.
SHANGHAI, China, November 19, 2020 /PRNewswire/ – Shawya Technology, a leader in the rapidly evolving China skincare market, today announced it has raised US$40 million in a Series C funding round led by a US$20 million investment from Boyu Capital with additional participation from new and existing investors including Fosun Capital, Focusstar Capital, and Welkin Capital.
Shawya engages in the development, manufacturing, and sale of cosmetic products under the brands of Genuine Namir, EVM and Whiteeasy. Shawya is a technology-driven, omni-channel, direct-to-consumer (“DTC”) business model, focusing on deep customer engagement, innovative product developments and personalized products. The Company has built a platform with core capabilities that give them the ability to deliver cost savings for the latest products to its consumers. The Company engages with customers directly both online and offline, with an expansive e-commerce and social networks in China.
“Technology has enabled us to better understand what our customers wants and needs, it also allowed us to offer more personalized products and data-driven product experiences.” said Jackie Shi, Founder and CEO of Shawya. “We aim to provide customers honest and quality products as we continuously aim to ‘Make Beauty Easier’ for our customers nationwide.”
“Shawya has had a remarkable journey so far which demonstrates the importance of tech-enabled approach in driving sustainable growth and products of the ever-growing needs of the Chinese consumer” said Johnny Kong, CEO of Welkin Capital. “Welkin is proud to have supported the Company and will continue to support its growth as we are excited to see its growing influence in the skincare industry.”
Shawya is a technology-driven, omni-channel, direct-to-consumer (“DTC”) business model, focusing on deep customer engagement, innovative product developments and personalized products. To learn more about Shawya and its affiliated brands, visit. www.shawya.com
About Shawya
Shawya engages in the development, manufacturing, and sale of cosmetic products under the brands of Genuine Namir, EVM and Whiteeasy. Shawya is a technology-driven, omni-channel, direct-to-consumer (“DTC”) business model, focusing on deep customer engagement, innovative product developments and personalized products. Founded in 2017, Shawya is one of the fastest-growing cosmetic companies, with over [x] in sales nationwide. To learn more, please visit www.shaywa.com.
About Boyu Capital
Boyu Capital is a China-focused investment firm. Their mission is to deliver long-term risk-adjusted returns for the Fund’s investors through a systematic and tailor-made investment approach. Providing growth and transformational capital for fast-growing businesses in Greater China, as well as participating in the restructuring of state-owned enterprises. For more information, please visit www.boyucapital.com.
About Welkin Capital
Welkin is a China-focused growth equity investment firm with a distinguished family heritage and strong entrepreneurial roots in the region. Investing in growth stage, closely-held niche market leaders in China on behalf of global institutional investors and the firm’s employees. Drawing upon our immense networks and industry expertise, built over decades, to help our companies grow. For more information, please visit www.welkincapital.com
Contact:
Shawya IR
xxx@shawya.com
